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Building Buzz for a Career Coach’s New E-Book
Business
Independent service provider launching a digital product
Student
Undergraduate; Marketing and Public Relations major; Arizona State University
Challenge:
The business had a new digital product but no launch plan, content calendar, or outreach materials.
Solution:
The intern created a six-week launch plan, branded social media assets, and outreach emails for podcasts and affiliate partners.
Outcome:
- 120+ downloads in the first two weeks
- 2 podcast guest spots booked
- Social engagement increased by 40%
Student Benefit:
Built hands-on skills in marketing strategy, content creation, and campaign planning—with deliverables added to their professional portfolio.
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